Demonstrating
Commercial and investment advisory where the sports industry meets adjacent markets, across Nigeria and the wider African continent.
How we work
From question to result, in four moves.
The same disciplined sequence on every engagement, whether it is a ten-week review or a five-year programme.
Diagnose
We start with evidence: data, stakeholders and the market, so the real problem is on the table.
Design
Options are modelled and stress-tested, then shaped into a plan the people involved can own.
Deliver
We work alongside your team to build, launch and embed the change, not hand over a slide deck.
Measure
Every engagement ends in numbers: what moved, by how much, and what comes next.
Our solutions
Four ways we demonstrate possibilities.
Proprietary programmes and indices that turn what we know about African sports into decisions.
MeasuredFederation Business TransformationAn end-to-end programme that turns national federations into well-governed, commercially sustainable organisations.Explore
IndexStreet Credibility IndexA measure of how credible and relevant brands, clubs and athletes are with fans and communities.Explore
IndexSports Power IndexA ranking of the commercial and institutional strength of sports, properties and markets across Africa.Explore
IndexBrand Equity IndexA measure of the brand value of clubs, leagues, federations and athletes, and what drives it.ExploreWhat we do
Six practices. One ambition.
From strategy and transformation to transactions, policy, research and sustainability: advisory built for the business of sports and the markets connected to it.
Strategy & Growth AdvisoryClear strategy and clear plans for businesses, organisations, brands and the agencies around them.Explore
Business Transformation FrameworkOperating models, governance and systems that make organisations perform, and keep performing.Explore
Transaction & Investment AdvisoryDue diligence, valuation, deal support and investment cases for capital entering sports.Explore
Policy & Ecosystem AdvisoryPolicy, regulation and programmes that help a whole sports economy grow.Explore
Research & Market IntelligenceEvidence, indices and market studies on the sports economy in Nigeria and across Africa.Explore
SustainabilityEnvironmental, social and governance strategy that makes sports last, and makes them count.ExploreFeatured index
Sports Power Index
Where should capital, sponsorship and policy attention go? The Sports Power Index ranks sports, properties and markets on the factors that create value: audience, commercial maturity, governance, infrastructure and investment readiness. It turns a crowded field into a clear map of possibilities.
- A transparent ranking of sports, properties and markets
- Scores across five pillars of sporting power
- Investment-ready shortlists and opportunity maps
- Annual tracking of who is rising and why
Sports Power Index
Power score
- 1NigeriaFootball & Leagues82
- 2KenyaAthletics76
- 3South AfricaRugby & Cricket74
- 4EgyptFootball & Venues69
- 5SenegalBasketball61
Illustrative preview
Client stories
Real stories. Real results.
How federations, leagues and public bodies turned possibilities into performance with DMPartners.
Business Transformation Framework · Olympic & Grassroots SportsA national federation rebuilds around its data2.4×Faster reporting to the boardRead case study
Strategy & Growth Advisory · Football & LeaguesA professional league resets its sponsorship model38%Increase in matchday revenueRead case study
Research & Market Intelligence · Olympic & Grassroots SportsMeasuring a national talent pathway3Seasons of tracked progressionRead case studyClient impact
Results you can read on a scoreboard.
Good strategy shows up in numbers. Here is what changes when sports are run with evidence, modern systems and a clear commercial plan.
Client Groups
We Serve
About DMPartners
Not aspiration. Possibilities within reach.
DMPartners is a commercial and investment advisory practice working where the sports industry meets adjacent markets. We exist to show what is achievable in Nigeria and across the continent, with work aimed squarely at industrial development and opportunities that are already within reach.
Industries we serve
- Manufacturing & Trade
- Education
- Extractive Industries
- Mining & Metals
- Agriculture
- Government & Public Services
- Tourism & Hospitality
- Private Equity & Investors
- Media & Entertainment
- Medical & Health Sciences
- Retail & Consumer Goods
- Technology
- Real Estate & Construction
- Capital Projects & Infrastructure
- Defence & Security
Explore
Where to next.
Join the team, see what our solutions can do, or start a conversation with DMPartners.
From our partners
“The opportunities in African sports are not aspirational. They are possibilities already within reach. Our work is to demonstrate them.”
Get started
Got a challenge?
Let’s talk.
Tell us where you are and where you want to be. We will take it from there.