Case study

A professional league resets its sponsorship model

From one-off deals to a tiered partnership programme with measurable value.

38%Increase in matchday revenue

91%Sponsor renewal rate

The challenge

Sponsorship revenue was concentrated in two partners and renewals were negotiated from scratch each season.

Our approach

We benchmarked rights against comparable leagues, rebuilt the inventory into tiers and introduced partner reporting.

The impact

Renewals became routine, the partner base broadened and matchday revenue rose.

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Telema Davies

Co-Founder & Managing Partner

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