Solutions · Index
Street Credibility Index
A measure of how credible and relevant brands, clubs and athletes are with fans and communities.
Reach is easy to buy. Credibility is earned on the street, in communities and among fans. The Street Credibility Index measures it: how trusted, authentic and culturally relevant a brand, club or athlete is with the audiences that matter, and how that compares with peers.
What you get
Outcomes.
How it works
From evidence to action.
- 01
Listen at scale
Fan and community research, social listening and on-the-ground panels.
- 02
Score
A consistent index across trust, authenticity, relevance and advocacy.
- 03
Benchmark
Compare against peers, categories and over time.
- 04
Act
Recommendations for partnerships, campaigns and community investment.
Who it’s for
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