Solutions · Index
Brand Equity Index
A measure of the brand value of clubs, leagues, federations and athletes, and what drives it.
What it is
A sports brand is an asset, but few properties can say what theirs is worth. The Brand Equity Index measures the strength of sports brands across awareness, reputation, fan loyalty and commercial pull, so rights holders can price partnerships and brands can choose where to invest.
What you get
Outcomes.
A comparable brand score for each property
The drivers behind brand value, ranked
Benchmarks against peers across markets
A clear case for sponsors and investors
How it works
From evidence to action.
- 01
Set the measures
Awareness, reputation, loyalty, reach and commercial pull.
- 02
Listen to fans
Audience research, social data and partner insight.
- 03
Score and compare
Weighted scores and peer benchmarks across markets.
- 04
Put it to work
Pricing, sponsorship and brand strategy advice.
Who it’s for
Built for.
Powered by
Our services.
More solutions
Explore the others.
Get started
Interested in the Brand Equity Index?
Let’s talk.
Tell us where you are and where you want to be. We will take it from there.